Degroof Petercam advises Roularta Media Group on transaction which redraws Belgian Media Landscape

Degroof Petercam advises Roularta Media Group on the sale of its 50% share in Medialaan to co-shareholder De Persgroep and on the acquisition of 50% of the shares in Mediafin, sold by De Persgroep. The other half of Mediafin is owned by Groupe Rossel.  

Alexis Meeùs, Head of Corporate Finance Degroof Petercam : " Advising our clients on strategic decisions and on taking the next steps in their growth is one of our expertises. In this case, we were able to put this expertise to work to enable two fine Belgian companies to take this next step. ”    

Roularta Media Group is present in the ‘local media’ segment with amongst other Deze Week, De Zondag, Steps, Digilocal digital marketing services, the e-commerce platform Storesquare;  and in national media with titles such as Knack, Le Vif, Trends, Sportmagazine, Nest, Plus Magazine.  

Medialaan’s portfolio includes amongst other: tv channels vtm, Q2, Vitaya, CAZ; radio stations Q music and JOE;  and Mobile Vikings.  

Mediafin is the publishing house behind the business media De Tijd and L’Echo.  


The press release issued by Roularta Media Group can be found here.

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Bob De Leersnyder

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Bank Degroof Petercam